The overall game has changed with Companies eagerly parting with money to make sure that a-listers are efficiently utilized to advertise their brands via the electronic media (still dominantly TV) according to its big viewership base, and perhaps the Print media is also utilized.
LISTING OF NIGERIAN CELEBRITIES USED IN BRAND ADVERTISING:
1.Omo detergent (Adesuwa Oyenokwe - television presenter )
2.Chivita ( Jide Kosoko- Nollywood star)
3.Chi Exotic (Sunny Neji - Artiste)
4.Peak Milk ( kanu Nwankwo- International footballer)
5.Hollandia Milk( Ali Baba- comedian, Julius Agwu- comedian, Omotola Jalade Ekehinde- Nollywood actress, Bukky wright- Nollywood / TV actress)
6.Lux (Genevive Nnaji- Nollywood actress)
7.Amstel Malta (Dakore Egbuson- Nollywood actress)
8.Onga (Kate Henshaw- Nuttal- Nollywood /TV actress)
9.Robb( Julius Agahuwa- Worldwide Footballer)
10.Harpic ( Nkem Owoh- Nollywood actor, Bukky Wright- Nollywood/TV actress, Joke Silva- Nollywood / TV actress )
11.La Casera (Ikponwonsa Osakhiodua- Radio presenter)
12.Power Fist (D'Banj- Artiste)
13.Ok Sweets ( Osita Iheme, Chinedu Ikedieze, both Nollywood actors)
14.Mimi Noodles ( Bukky Ajayi - Nollywood/TV actress)
15.Guinness (Tu Face Idibia- Artiste)
16.Zain (Bryan Okwara- Mr Nigeria)
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The emotionally traumatizing "Master - Servant" relationship, evident into the constant assaults, batteries, intimidation, segregation, victimization, completed by the Colonial masters regarding the colonized, with darkened clouds of resentment, vengeance, thirst for freedom, offering option to splattering drops of such thoughts, instinctively projected through the colonized intermittent in-subordinate actions, began to distribute amongst the blacks. The British knew they had to thread with care when they nevertheless wished to play "god" within their life whenever movies such as Tales of Manhattan, Trailer horn, Tarzan series started initially to stir up a revolution in the hearts of Blacks throughout the world.
Conscious of the lethal energy of insurgency that could be unleashed through the movie medium, the British out of fear due to their life and feasible lack of the Queen's sovereignty took the bull by the horn, and swiftly created a Colonial Film Censors Board (FCB) in 1933 to censor and classify movies before they were released for visual consumption by people. Following a establishment associated with board, movies such as for example "The ancient, primitive guy, Dixie, Buffalo Bill, The Keys associated with the Kingdom, Sleepy Town Girl were tagged 'suitable' to be watched, while Dr Jekyll and Mr Hyde, Clive of India, The Isle of Forgotten Sins, House of Frankenstein had been considered unsuitable for viewing.
The Censor's body underwent a change procedure in to the Federal Board of Film Censors (FBFC) from the aforementioned, while the laws from where the transformed human anatomy derived its powers ranged from the 1948 Cinematograph Laws of Nigeria, the Cinematograph Laws of 1963, to the 1963/64 Cinematograph Law and laws. The National that is present Film Video Censors Board arrived into existence by virtue of decree, now Act 85 of 1993. The advent of Nigeria's Independence (1960) plus the Republican status (1963), heralded the dawn of a brand new period in all sectors.